let's look at a few real situations |
||
|
This is probably our most unusual client to date, and it presented us with whole series of challenges. Firstly, it gave "long distance relationship" a whole new meaning. The head office and people we dealt with were in an office in Cheltenham in the UK. While WhatsApp and email are no match for face-to-face meetings. We all learned to accommodate the separation ... and just a note here, "Zoom" didn't work out well! Getting the right people in front of a PC with a web connection at the right time, proved annoyingly difficult. After a wealth of communication, the time came for BvT Promotion team and stock to arrive in South Africa. From here on, things became quite normal. Our model, Khanyishe, was retained for a number of photo-shoots. Still image, animated and video-short content was produced from the captured material. Publication schedules were agreed to precede the various fashion show dates, media appeared on time, the shows ran reasonably trouble free, and fashion wear was sold as intended. The moral to this story is that even if the client is 10,000Kms away, Aktileda can still provide the marketing. | ||
| ||
|
This is a current and very exciting client who offers a very high priced, very small niche market, imported product challenge. It became a fine example of combining traditional and Generative AI production techniques. From the outset, it is obvious that a few Facebook posts and an odd ad' in a local paper simply wouldn't cut the mustard. The client was looking for an agency that would think out of the box, produce the highest quality content ... and not continually bother him with pointless questions. The brief was well, brief ... just go away and get on with it. The obvious solution here was short videos. Again, we called on the professional services of our resident model, Khanyishe. We visited the shiny new showroom and filmed the content for a trilogy of marketing videos using old-fashioned traditional filming techniques. The video themes were equally obvious (at least, to us). 1: the first visit to the showroom. 2: choosing your Vespa. 3: buying your Vespa The video publication was scheduled throughout the first month, and complimented by a strong series of still image posts. The result was a truly notable (and very welcome) in-flux of visitors to the showroom. This was followed by a filmed interview with the owner, which we split into 3 episodes. Again, publication was scheduled throughout a whole month and complimented with a strong series of still image posts. Next we produced the real "out-of-box" elements ... Generative AI short videos. Each one 60 seconds of highly amusing scenarios, each one focussing on how impressive Vespa scooters are. The marketing strategies are evolving as the business develops and diversifies into new product ranges ... but you can be sure the content will always fall out-of-the-box | ||
| ||
|
You may think that a dance school in a small town wouldn't need marketing ... you would be wrong ... there are 3 others! To begin with we had to learn what made the dance school stand out, and then build on their strengths. The Mother/Daughter teaching team, bristling with energy, was the key. ...and then we came across our first really problem ... photography. Understandably, parents were very protective of their children, so normal content photography by an old guy with a camera was out of the question! This is a classic example of where a skilled team solves difficult problems. Our freelance photographer is a young lady ... much more acceptable to caring parents. Add to this the dependable Khanyishe (again) who encouraged the young dancers, and we got good photography that turned into perfectly respectable content. Moral to this story ... with our skilled team, we can find a solution to just about any problem. | ||
| ||
Work with Aktileda
|
||
|
||
| ||