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The professional marketing agency
in Hermanus
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Aktileda Marketing
(pronounced Ack-Tee-Lee-Der ... it's English)
A lifetime of business
More than a decade of marketing in Hermanus
234 Kanna Street, Hermanus, South Africa : lawrence@aktileda.co.za : 076 066 9200
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OK, let's begin with a bit of news...
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Our systems have been up-graded
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I finally got fed up of Microsoft!!
Up-dates that don't work : subscriptions for things that have been free for decades : the clueless co-pilot intrudung into everything : repair bills, PC's suddenly obsolete : NO, enough now!
From January 2026 until now (April 2026), I have completely re-built the entire office structure. Micrsoft has been banished to the trash bin. Linux has taken its' place.
Alongside this, I have replaced all the Windows based software with Linux compatible software ... and it all works like a dream.
To celebrate I've added a full professional AI animation studio to our already extensive arsenal.
...and I'm training new staff ... so the world is looking good for Aktileda.
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OK ... back to Aktileda business
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From the outset you must understand that we tell you what other agencies don't.
We call it "The Truth". In the long run, we have found that it works rather well ... so let's run through a few questions and answers.
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Did you get your business model right
...before you started?
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If your business is doing badly, re-think your products and business model before you do anything else.
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We can help you with this
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Get your business model right and you will have a potentially successful business. Then effective professional marketing will help to support and develop your business ... that's our job.
Marketing can't turn a bad product into a good one!!!
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When should you employ an agency?
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Every business, from the smallest to the largest, gets this WRONG! You should get a marketer onto your team from the moment you START your business.
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When you planned your business,
did you plan your marketing?
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Here's a few tips that will help you a lot along the way:
1. Build your marketing strategy alongside your business model. Let your marketing lead your products and how they are packaged and presented.
2. Listen to what your marketer has to say. Yes, I know he will say things you don't want to hear, but marketing is what he does for a living ... you don't.
3. Think of marketing as a commodity, not as a business deal to give you ROI. It's something you buy to do a job. (More on this later)
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A final unusual word on marketing
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We are known as the most "Progressive" marketing agency on the West Coast.
We take time to learn and acquire the technology for what is "GOING TO BE" the the most effective marketing strategy for the foreseeable future ... like the AI video studio.
Many of our competitors call themselves "Digital Marketing agencies" ... but many have no idea that website "Search Engine Optomisation", that has been the Holy Grail of digital agencies for over a decade, is totaly obsolete now. Don't be fooled!
At Aktileda I have a rule that has served me well over the past decade, "Marketing is 1/4 digital and 3/4 customer experience".
The world of digital marketing strategies may change, but humans don't. The route to retail is the same now as it was when money was invented eons ago.
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The world may be digital
but the human algorithm has never changed
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