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	The professional marketing agency in Hermanus
	Aktileda Marketing (pronounced Ack-Tee-Lee-Der ... it's English) A lifetime of business More than a decade of marketing in Hermanus 234 Kanna Street, Hermanus, South Africa : lawrence@aktileda.co.za : 076 066 9200


	So, what happens when the marketing advice doesn't work?
	The problem that arrived at our door last year is far more complex than the usual bit of marketing to bump up retail. The challenge was finding a solution to a world-wide decline in designer fashion retail. Our client/partner for this daunting challenge is, Beatrice von Tresckow Designs from the UK. Honest result? : After a year of "Normal" social media marketing, our partner could barely gather a measly 5% increase in overall retail from an 8 show national retail tour. Obviously, the retail strategy we suggested, didn't work : So what do we do next? Clearly, a whole new approach is called for. "Normal" doesn't work : Learn More : and see the process unfold. Just so you know what Beatrice wear actually looks like, click on the photo : take a look:




	OK ... back to Aktileda business
	The retail challenge we're working on above, and how we deal with it, rather sets the scene about what Aktileda is. You may already have got the message that we tell you what other agencies don't. We call it "The Truth". In the long run, we have found that it works rather well!


	Get your business model right ...before you start
	If your business is doing badly, re-think your products and business model before you do anything else.
	We can help you with this
	Get your business model right and you will have a potentially successful business. Then effective professional marketing will help to support and develop your business ... that's our job.



	When should you employ an agency?
	Every business, from the smallest to the largest, gets this WRONG! You should get a marketer onto your team from the moment you START your business.
	When you planned your business, did you plan your marketing?
	Here's a few tips that will help you a lot along the way: 1. Build your marketing strategy alongside your business model. Let your marketing lead your products and how they are packaged and presented. 2. Listen to what your marketer has to say. Yes, I know he will say things you don't want to hear, but marketing is what he does for a living ... you don't. 3. Think of marketing as a commodity, not as a business deal to give you ROI. It's something you buy to do a job. (More on this later)

	An unusual word on marketing...
	Everything I've said above doesn't sound like your average marketing agency does it! That's because Aktileda is ... unusual. Many of our competitors deal in nothing but clever photos on social media. They call themselves "Digital Marketing agencies". Well, at Aktileda I have a rule that has served me well over the past decade, "Marketing is 1/4 digital and 3/4 customer experience". It's that last 3/4 where the real work happens.
	The world may be digital but the human algorithm has never changed

The professional marketing agency in Hermanus

So, what happens when the marketing advice doesn't work?

OK ... back to Aktileda business

Get your business model right ...before you start

We can help you with this

When should you employ an agency?

When you planned your business, did you plan your marketing?

An unusual word on marketing...

The world may be digital but the human algorithm has never changed

The professional marketing agency
in Hermanus

So, what happens when
the marketing advice
doesn't work?

Get your business model right
...before you start

When you planned your business,
did you plan your marketing?

The world may be digital
but the human algorithm has never changed