Your Marketing Budget

	How to set a value on marketing
	Hmm ... difficult. No-one can foresee the future so no-one (not even me!) can say, "Oh, this is how many new potential customers you'll get" ... which is why you ask: 1. Is your marketing worth it? 2. How do I know I'm getting value for my money? Now, here's the thing. Business people insist on classifying marketing under "Business Deal" for some reason. If they put R100 in, they want R150 out or the deal is off ... which is a total misundertanding of marketing ... and why it's so difficult to pin a value on it. So, to drill down to a value, let's do 2 things. 1. Make sure you know what you DON'T pay for. 2. Make sure you understand what you DO pay for.



	Let's dispel one myth right away. You certainly DON'T pay for fancy sales conferences or any other NetFlix BS. That stuff is a waste of your money, a waste of my time and a waste of my effort.
	A quick re-cap of what marketing is
	Marketing is what drives people, who have already decided to buy a product that you sell, to your door. Once a potential customer is inside your place, actually selling the product to him is your job, not ours.
	So, what do you pay for?
	You pay for the skill, knowledge and experience we bring into producing compelling multi-media marketing content for your business ... and remember, we work at the very leading edge of marketing technology. You pay for the skill, knowledge and experience we bring into knowing where, when and how to publish all the content so that it finds the people who need to be guided to your door. You pay for the skill, knowledge and experience we bring into knowing how to create a positive customer experience.
	Why not a standard price?
	Nope ... it cannot be! We have no idea what your particular marketing scheme should include until we've spoken to you. We do know that each client requirement, and each campaign within that requirement, is a tailored combination of our services ... and we can price each individual service that we provide. We do know that our skill, knowledge and experience adds value to your business ... we simply charge you for the work that we do.

	Work with Aktileda Get what you Expect : Expect the Unexpected