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The Basic Plan   -   entry level marketing

A good place to start for the average small business is a basic monthly package. This provides low cost, fixed price, straight forward marketing to establish your media presence.
 
This package is designed to create the foundation of quality passive marketing that every small business needs. It's ideal for the business with a static business model ... like a restaurant for example.
 
If you haven't already, take a browse through our Passive Marketing page. You will see that with the latest media rules and algorithms, we recommend an "omni-present" strategy to get the content traction you need to build your media presence.

 
 
A typical Basic Plan comprises:
      1.   The set-up and/or optimisation your media platforms (including Google Business) and add these to the Aktileda business portfolio.
 
      2.   1 x 1 hour product or venue photoshoot per month.
 
      3.   1 hour of website up-date work per month (if the website was supplied by Aktileda)
 
      4.   Still image posts:     The production and publication of 8 platform optimized still image graphics per month. We would publish these to 4 social media platforms, scheduling posting & re-posting to achieve a reasonable Omni-Present strategy.
 
      5.   Animated still image posts:     The production and publication of one square format animated still post per week. We would add these into the publication schedule to ensure that each one is posted at least 4 times per week, every week.

 
Options at extra cost:
      a.   A basic phone responsive website for a one-off R2000.oo payment
      b.   Additional photo-shoots at R500 per hour
      c.   Blog posts, published to and group on-shared from the Xplorio platform when relevant content is available ... R100 per blog.
      d.   Paid media campaigns. We will set and run paid media campaigns on your choice of media platform. The cost depends on your requirement.

 
For new clients:   R2850.oo per month
For existing clients:   R2250.oo per month

 

 
 
For the growing business - Corporate planning
If you have set out with the goal of growing your business, then you will need a marketing plan that can grow along with it ... you will need Corporate Planning.
 
Corporate Planning is a way of thinking ... not just a premium package
 
At a cursory glance, it is continually planning ahead to provide what ever content and active marketing is required ... when you need it.
 
At its' root, Corporate Planning is far more than simply supplying that timed content. It is a trusted business relationship between Aktileda and client business.
 
A client must be able to rely on our creativity and discretion to provide solid marketing support for every challenge and situation.
 
Corporate Planning includes all of the media management a client needs to establish and maintain respectable media presence ... and then ...
 
As you are working with Aktileda, every active marketing activity that your business requires will be readily available, planned professionally and put into practice as and when it is needed ... for example ...
 
You will see in our Creating your Content page, that one of the content types is "Go Live Plus" where we employ a professional presenter to host a social media "Go Live" broadcast from your venue.
 
"Go Live Plus" is currently a unique service offered only by Aktileda Marketing
 
"Go Live Plus" is the zenith of technology focused active marketing. The exercise interacts directly with your existing customers.
 
The exercise also introduces a new potential customer base through the media following of the presenter.
 
It doesn't stop there. We use material from the event to create an avalanche of follow-up content that can last for several weeks.

 
 
Building your package:
There are no rules or fixed packages. We simply supply the required marketing for your business ... as it exists at this moment in time ... and ... as it develops with time.
 
Every Aktileda service is available, every day, to support a successful business
 
As the business grows and brand recognition becomes more important, so the need for corporate planning, thinking ahead, thinking out-of-the-box and innovation becomes more important.
 
Aktileda is here to help you...

 
 
Setting your marketing budget:
How much should you spend on your marketing?
 
It can be a touchy subject, but here's a widely used way to calculate a reasonable figure...
 
Add together your basic overheads ... your rent, your service bills and your staff basic salaries ... per month.
5% of this figure is a reasonable marketing budget.
 
The amount is your decision of-course, but oak trees don't grow from peanuts!
 
There will be regular monthly costs ... such as the weekly newsprint adverts ... but funding a Corporate Planning strategy requires a flexible approach to financing.

 
 
The price of Corporate Planning:
There can be no fixed price for a corporate planning strategy. The service is bespoke. It's tailor made to support your business month to month.
 
We simply submit an invoice at the end of each month for the work we have done and the expenses we have incurred.