The professional marketing agency
in Hermanus
Aktileda Marketing
(pronounced Ack-Tee-Lee-Der ... it's English)
 
A lifetime of business
More than a decade of marketing in Hermanus
 
234 Kanna Street, Hermanus, South Africa   :   lawrence@aktileda.co.za   :   076 066 9200
To kind of set the scene about what Aktileda is, let me say a few things that you don't hear from other marketing agencies...

Get your business model right
...before you start
If your business is doing badly, re-think your products and business model before you do anything else.

We can help you with this
Get your business model right and you will have a potentially successful business. Then effective professional marketing will help to support and develop your business ... that's its' job.

When should you employ an agency?
Every business, from the smallest to the largest, gets this WRONG!   You should get a marketer onto your team from the moment you START your business.

When you plan your business
1.     Build your marketing strategy alongside your business model. Let your marketing lead your products and how they are packaged and presented.
 
2.     Listen to what your marketer has to say. Yes, I know he will say things you don't want to hear, but marketing is what he does for a living ... you don't.
 
3.     Think of marketing as a component part of the machine called "Your Business". The value of every single component is the cost of the whole machine. (More on this later)

An unusual word on marketing...
Everything I've said above doesn't sound like your average marketing agency does it!   That's because Aktileda is ... unusual.
 
Many of our competitors deal in nothing but clever photos on social media. They call themselves "Digital Marketing agencies".
 
Well, at Aktileda I have a rule that has served me well over the past decade, "Marketing is 1/4 digital and 3/4 customer experience".
 
It's that last 3/4 where the real work happens.

The Akti-Biz series
Marketing is a largely mis-understood business. To shed some light into the dark arts of marketing we are producing a series of videos:   "The Akti-Biz Series"
 
It's a series of Vlogs and podcasts.
 
I delve into the the very roots of marketing   :   I wonder how such a simple concept could have evolved into such techno-genius mess   :   I show you how to use technology properly, to drive your marketing forward.
 
Because it's not until you understand something, that you can appreciate how it can help.

The world may be digital
but the human algorithm has never changed
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